Marketing For The Culture Summit 2023

Marketing For The Culture Summit 2023
The MFTCS is curated by the African American Marketing Association. The theme was Knocking Doors Down focused on overcoming barriers through collaboration.

  • AAMA Marketing for the Culture Summit 2023

    2m 38s

  • MFTC Summit - Opening Remarks

    4m 4s

    MFTC Summit 23 - Opening Remarks
    Host Tanida Mullen
    Founder Michelle Ngome

  • What Brands and Marketers Can Learn From Verzuz with Nicholas Love

    24m

    What Brands and Marketers Can Learn From Verzuz with Nicholas Love

    VERZUZ, during the peak of the pandemic, was a phenomenon unlike any other as the popular web series created by Timbaland and Swizz Beatz galvanized communities and generations worldwide. For marketers, at its core, Verzuz was a ...

  • Branding Is Like Dating with Nakita Pope

    25m

    Business & Branding Track - Branding Is Like Dating

    Do you worry about where to start with establishing your brand and wonder if you're speaking your customer's language? Branding Is Like Dating focuses on how to approach branding your business the same way you would build a new relationship. Ma...

  • Gen Z Marketing with The HP Interns

    18m

    Gen Z Marketing with the HP Interns: Carson Clark, Allen Dixon, Reka Graves, Derrick Ukhuegbe

  • How to Exponentially Increase Your Sales with Facebook Ads with Stacy Reed

    43m

    Digital Marketing Track

    This is a power-packed actionable session that will show you how to strategically use Facebook & Instagram Ads to increase your sales and build a movement behind your online brand. You will understand how to stop leaving money on the table by relying on organic marketing...

  • How to Use Email Marketing to Attract and Convert Clients with Cierra Seay

    43m

    Digital Marketing Track - How to Use Email Marketing to Attract and Convert Clients Even If You Have No Clue What to Write

    *How to improve open rates
    *How to improve click-through rates
    *How to properly measure the effectiveness of your emails

  • PR & Marketing- Maximize Your Brand Visibility Panel

    40m

    PR & Marketing: Maximize Your Brand Visibility Panel

    Michelby Whitehead - PR Strategist, Michelby & Co.
    Bridgett Holden - Principal Owner, SHE Bridges PR
    Chelsea Creel - Marketing & Crisis Communications Consultant, Chelsea Porche Communications
    Jevon Wooden - Business Growth Strategist, Live No...

  • I’m Local, My Money is Global Ecommerce Panel

    46m

    I’m Local, My Money is Global Ecommerce Panel

    Willie Williams - Content Developer, Microsoft
    Tiffany Townsend - CEO, Ship Black
    JO Malone - Founder, BLCK MARKET LLC
    Mario McCoy - CEO, NCMPRBL

  • Growth Marketing Strategies Panel

    39m

    Growth Marketing Strategies Panel

    Henry Adaso - Marketing Quarterback, Henry Adaso
    Jha Allen - Digital Marketing Strategist, Endless 8 Marketing
    Falayn Ferrell - Managing Partner, Black Restaurant Week
    Byron Lundy - Creative Director, iBrandMedia L.L.C

  • Time to Scale Up- Certifications & Supplier Diversity Panel

    43m

    Time to Scale Up: Certifications & Supplier Diversity Panel

    Courtney Taylor - Senior VP of Community Development, Veritex Community Bank
    LaMecia Butler - Community Relations, LaMecia Butler
    Tiffany Williams - Creative Director, Twice Media Productions
    Ingrid Robinson - President, Houston Minorit...

  • Future Ready Marketing with Danielle Jones, HP Consumer Marketing (Keynote)

    46m

    Future Ready Marketing
    *Best Practices & Trends for the Future
    *Driving Campaign Impact
    *Campaign Creation Process
    *Opportunities To Grow your business
    *Career Longevity

  • Closing Remarks

    15m

    Closing Remarks with Michelle Ngome

  • Marketing For The Culture Summit 2023

    13 videos

    Marketing For The Culture Summit 2023
    The MFTCS is curated by the African American Marketing Association. The theme was Knocking Doors Down focused on overcoming barriers through collaboration.

  • What Brands and Marketers Can Learn from Verzuz

    1 video

    What Brands and Marketers Can Learn from Verzuz

    VERZUZ, during the peak of the pandemic, was a phenomenon unlike any other as the popular web series created by Timbaland and Swizz Beatz galvanized communities and generations worldwide. For marketers, at its core, Verzuz was a challenger brand an...

  • Branding Is Like Dating

    1 video

    Do you worry about where to start with establishing your brand and wonder if you're speaking your customer's language? Branding Is Like Dating focuses on how to approach branding your business the same way you would build a new relationship. Marketing is no longer B2B or B2C. It's H2H (Human to H...