What Brands and Marketers Can Learn from Verzuz

VERZUZ, during the peak of the pandemic, was a phenomenon unlike any other as the popular web series created by Timbaland and Swizz Beatz galvanized communities and generations worldwide. For marketers, at its core, Verzuz was a challenger brand and showcased the importance of access, episodic content, and experience.

In this session, attendees with learn the following:

How social media listening can guide how brands listen, pivot, and provide.
The role of content serialization
Why experience is the new brand.