What Brands and Marketers Can Learn From Verzuz with Nicholas Love
Marketing For The Culture Summit 2023
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24m
What Brands and Marketers Can Learn From Verzuz with Nicholas Love
VERZUZ, during the peak of the pandemic, was a phenomenon unlike any other as the popular web series created by Timbaland and Swizz Beatz galvanized communities and generations worldwide. For marketers, at its core, Verzuz was a challenger brand and showcased the importance of access, episodic content, and experience.
In this session, attendees with learn the following:
*How social media listening can guide how brands listen, pivot, and provide.
*The role of content serialization
*Why experience is the new brand.
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