Business & Branding Track - Branding Is Like Dating

Do you worry about where to start with establishing your brand and wonder if you're speaking your customer's language? Branding Is Like Dating focuses on how to approach branding your business the same way you would build a new relationship. Marketing is no longer B2B or B2C. It's H2H (Human to Human). We will cover not only the stages of wooing your client but also how to create the long-term partnership you want instead of succumbing to the pitfalls of a client relationship while remaining true to yourself and your brand. Whether you are just starting your business or thinking about reigniting or shifting the focus of your brand, this session is for you!

You will walk away with....
- A new perspective on what branding is and how to incorporate it into any ongoing marketing endeavors
- How to create avatars for your brand, your client's brand and/or your audiences
- How to establish your brand voice and make sure that it resonates with the right people